Keep your finger on the pulse of VAT.
Most tax libraries teach you the answers. VITA Pulse helps you ask the right questions. We are on a mission to raise VAT awareness across the accountancy profession - spotting the red flags, identifying the opportunities, and knowing when to contact a specialist.
Six ways in, one connected platform.
VAT is the UK's most complex tax. Many errors go unspotted because the red flags were never recognised. VITA Pulse is the innovative solution - six connected resources, built specifically to close that gap.
A to Z of VAT topics.
A knowledge base covering the VAT topics that matter most to your clients. Short, practical entries with red flags built in - so your team knows exactly when to act.
ExploreLatest decisions.
The latest VAT decisions, curated and summarised by the VITA team. Updated regularly as new rulings are handed down - so your team always knows how the law is playing out in practice.
ExploreLonger form analysis.
In-depth analysis and commentary from the VITA team, published regularly in the profession's leading tax journals. Pieces that go beyond the headlines into the practical detail that matters to your clients.
ExploreWatch & learn.
Tap into 150 years of relevant experience. Webinars, interviews, briefings, and updates from the VITA team - filterable by topic and accessible wherever you are.
ExploreTemplates you can use.
Draft client emails, review checklists, working papers, and letter templates. Written in plain English and ready to drop into your firm's house style.
ExploreBringing VAT to the agenda.
Sector-specific VAT opportunities, packaged with everything your team needs to start the conversation with clients. Practical ways to turn knowledge into work.
ExploreTwo tiers.
Silver membership is free and open to approved accountancy firms. Gold is by invitation only - extended to firms with a closer relationship with VITA.
For approved accountancy firms. Everything your team needs to spot the VAT issues that matter to your clients - and know when to contact a specialist.
- Access to the A to Z Knowledge Library
- Latest VAT decisions, curated and summarised by the VITA team
- Published articles and commentary from the VITA team
- Monthly live webinars and recorded library access
- VITA Pulse newsletter and member communications
By invitation only. Reserved for firms working closely with VITA - going beyond awareness into practical tools that generate real client conversations.
- Everything included in Silver
- Toolkit - draft client emails, checklists, and review notes ready to use
- Opportunities library - sector-specific VAT opportunities to bring to your clients
When you need more than the platform.
VITA Pulse works downstream: it helps your team spot the issue and frame the right question. When a client matter needs a specialist, VITA can step in on a paid basis, from a single fixed-fee question through to bespoke advisory. There is never any obligation to engage further.
Essential VAT Support
£125 per question, or a fixed retainer
Phone or email help for shorter questions, covering anything that takes up to 30 minutes to understand and answer.
Expert VAT Guidance
From £150 to £345 per hour
For queries that go further, an agreed scope of work and a fee estimate in advance, so you have certainty of cost.
Strategic CBAM Support
From £150 to £495 per hour
Specialist CBAM advisory: impact assessments, readiness reviews, gap analyses, and strategic optimisation.
All prices exclude VAT and are reviewed annually on 1 October. Fixed price retainers are available and depend on the size of the firm.
Join hundreds of accountancy professionals already using VITA Pulse.
Silver membership is free for approved accountancy firms. We review every application personally and aim to respond within 24 to 48 hours.